We assisted the campaign over 5 months that utilised digital marketing, social media, PR, marketing, direct mail and shows to reach the various target audiences. We also assisted with the co-ordination with all of the competition stakeholders, whilst collating all the entries and prepared the shortlist for the judging; compiling a judging pack of all the finalists to be judged by industry leaders.
The campaign was a huge success with hundreds of entries from The Isle of Shetland down to Cornwall. The competition dialogue reached all of the different target audiences that were identified at the beginning of the campaign enabling a diverse range of communities to be recognised for their hard work. The competition has already started receiving entries for 2014 with views of being bigger the following year.