Working alongside the Marketing Manager at Conservation Grade, I updated their website content so that it is now relevant to their target audience.
Conservation Grade, are a not for profit organisation whom works with four different customer types. When I started working with them, their website was supposed to be aimed at the general public so that they understood what Fair To Nature meant when they saw the logo on food products within Supermarkets, or on Bird Food within Garden Centres. However, the written content on their website was extremely technical that Farmers would understand.
Therefore, I worked alongside the Marketing Manager to look at the structure of the website, to add new pages as well as to rewrite the existing content so that it was relevant and engaging for the general public. Believe is an example of the website content before it was rewritten and what how we changed it to make it relevant to their target audience.