A website should not only look good but should be working hard for you at all times. It needs to answer your potential clients questions and offer a way for them to become your customer quickly and easily. Websites should not only be easy on the eye, easy to navigate around and most importantly easy to find! In addition to that you need to consider the customer flow that takes your visitors through a journey that ultimately makes them want to do business with you.
When building your website, it’s vital that we understand what your customers are looking for, and the type of information that is important to them. It also needs to be inviting, informative and friendly – as we all hate reading dull websites!
With the constant changes to SEO, it’s important that your website is regularly updated, with fresh new exciting (if possible) content. That could mean having a blog or a vlog as part of your structure.
The majority of searches now are done so on mobile devices, so make sure your website mobile friendly. Are you integrating content marketing as part of your online strategy? Is your social media driving your website? Finally be aware that building your brand is more important than building links.
We are here to help, we offer a free website review service and work with you to ensure that all your marketing efforts are driving your website to work hard for you even whilst you are asleep!!