“A Brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company”
Amir Kassaei – Chief Creative Officer DDB Worldwide
When you ask consumers or customers about a brand they don’t just talk about your logo and the colours – they talk about the experiences they have had with the company, the way the product has helped or hindered them and how your company has made them feel.
Every piece of communication that come out of your organisation into the public domain either strengthens or weakens your brand. Your name, the prices you set, your company history, reputation and value all make up your brand
We have had many years of brand management, from brands such as Bosch and Bayer to smaller brands like Provado and Baby Bio. It doesn’t matter what size the Brand is, what market share it holds or the marketing spend behind it, Brand Management is as important as breathing is to a human.
We offer complete 360-degree brand management; we can help you build a brand from scratch, re-develop a brand, create a new product brand or work with you on brand extension. We can help you assemble and communicate new brand guidelines within your organisation.
One of our branding experts will spend at least half a day with you working on your brand strategy to ensure that your brand and brand management plan will attract and keep customers that you want in 2, 5 and 10 years from now. You want a brand that will last and not one that you have to change every time you add an additional service. Our brand management team will challenge you to look at your long-term strategies to ensure that your brand will fit into these goals.
